Facebook ads have gotten so huge; they are the biggest competition to Google Adwords – Every digital marketing solutions provider uses them for small and big business. A well executed Facebook campaign can send traffic in huge quantities to your website and help you generate many leads in a matter of a few days. Then again, Facebook ads are not free and if you’re spending money on them, you might as well make sure you get these few simple things right so your investment pays off:
First, the basics:
- Always use the ‘advance targeting’ feature
- Format ads as per the Facebook ads formatting guidelines
- Use a unique heading and appealing picture
- Campaign for more Facebook likes as well
5. Establish Goals Before Creating an Ad Campaign
You need to know in advance whether you want web traffic, social media followers, leads or just get the name of your business out there. Accordingly, you should promote your website’s home page, Facebook page, contact page or primary blog.
6. Facebook Exclusive Offers
‘Facebook offers’ are a great way of getting the attention of Facebook users by making them feel special. By offering free ebooks, wallpapers, games, services etc., you can lure people in to give you their email addresses and/or page likes.
7. Create a Like Barrier
We’ve all been forced to like a Facebook page in order to see content we’re dying to see on their website page. That is actually a VERY effective way of getting Facebook likes and growing your popularity online. Just be sure to back this strategy up with credible content or your rep will take a toll.
Facebook ads are a crucial component of every online marketing campaign. If you’re not using them or not using them properly, you’re missing out on valuable business.
You need to know in advance whether you want web traffic, social media followers, leads or just get the name of your business out there. Accordingly, you should promote your website’s home page, Facebook page, contact page or primary blog.
6. Facebook Exclusive Offers
‘Facebook offers’ are a great way of getting the attention of Facebook users by making them feel special. By offering free ebooks, wallpapers, games, services etc., you can lure people in to give you their email addresses and/or page likes.
7. Create a Like Barrier
We’ve all been forced to like a Facebook page in order to see content we’re dying to see on their website page. That is actually a VERY effective way of getting Facebook likes and growing your popularity online. Just be sure to back this strategy up with credible content or your rep will take a toll.
Facebook ads are a crucial component of every online marketing campaign. If you’re not using them or not using them properly, you’re missing out on valuable business.
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